Sorry, you can't pet him

One of the MOST challenging parts of puppy ownership is politely discouraging the masses of excitable people who want to touch, play with, wind up, and get silly with our puppies every time we’re out in public. It’s very important to a puppy’s development to get them out and about and have them experience as many new things as possible, but we want to do it in a way that doesn’t turn people and dogs into excitement triggers. The best behaved dogs are those who can calmly observe the world around them without going crazy at the sight of people or other dogs. And the way we accomplish this is by teaching our young puppies to behave calmly in public and that they don’t get to meet and act crazy with every person and dog they see... there are boundaries. Dogs are especially great at anticipation and at pattern reading, so if every time they see a person, we allow them to practice over excitement, pull, jump, get silly, interact... guess what they’re going to keep doing with increasing intensity as they grow up? Yup... the exact same thing. So even though it’s great to have an outgoing pup, they still need to learn boundaries and calm behaviour and that people and other dogs aren’t triggers for over excitement and craziness.